Thanks to Heidelberg’s simple pricing model, the Versafire EP is more economical than many other digital presses on the market. With its digital business focused primarily on producing mailings for non-profits and short run books, Palm Printing needs a digital press that is both cost-effective for long-run variable data jobs and efficient for data processing and inline finishing. From left to right: Ryan Hedrick: President, Palm Printing Nicole Baker: CFO, Palm Printing Tim Bowman: Press Operator, Palm Printing Renee Phinney: Sales Manager, Palm Printing The new Versafire EP joins a fleet of other Heidelberg products at Palm Printing and serves as the “workhorse” in the company’s digital department – running up to 100,000 clicks for a single variable data job. Ap– Palm Printing, a family-owned commercial printer in Sarasota, FL, recently installed a Versafire EP digital print engine from Heidelberg.
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